Wave of Change
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WAVE OF CHANGE

is Iberostar’s ambitious commitment to the oceans
and leading responsible tourism
Our work
WAVE OF CHANGE IS IBEROSTAR’S PIONEERING RESPONSIBLE TOURISM MOVEMENT TO MOVE TOWARDS A CIRCULARECONOMYPROMOTE THE RESPONSIBLE CONSUMPTION OF seafoodAND IMPROVE COASTALHEALTH

Our Long-Term Commitments

  1. IBEROSTAR’s operations are single-use plastic free by 2020 , waste free by 2025, and carbon neutral by 2030.

  2. IBEROSTAR’s seafood consumption is 100% responsible by 2025.

  3. All ecosystems that surround IBEROSTAR properties are improving in ecological health alongside profitable tourism by 2030.

  4. Wave of Change is recognized by 90% of clients in-stay by 2023 and is a major driver for 60% of clients to choose Iberostar by 2025.

  5. IBEROSTAR’s own certification or verified partner certifications for responsible tourism are adopted by 2x the number of hotels Iberostar manages by 2030.

GET TO KNOW OUR icon-1 icon-2 icon-3 PILLARS OF ACTION

    • TOWARDS A CIRCULAR ECONOMY

      • Iberostar group believes a circular economy in all operations are foundational to global ocean health and resilient business.
      • We define circular economy as the restorative and regenerative sourcing, use and end-use of the water, energy and products in our built environment – our hotels.
      • This is why we plan to be an environment free of problematic plastics by 2020, send no waste to landfill by 2025 and achieve carbon neutrality by 2030 by protecting and restoring nature in our destinations.
      Read more
    • "OPENING THE DOORWAY FOR AN INDUSTRY-WIDE SHIFT TO A CIRCULAR ECONOMY”

    • PROMOTING RESPONSIBLE SEAFOOD

      • Iberostar believes responsible sourcing of seafood can strengthen transparency in supply chains, promote social wellbeing and sustain resources for generations to come.
      • We do so by sourcing from eco-certified or rated farms or fisheries or fisheries that are in improvement projects. We also aim to uplift local fisheries on a pathway to sustainability in our destinations.
      • This is why we plan to source 100% of our seafood from responsible sources by 2025, with 20% sourced locally.
      Read more
    • “EXPANDING HORIZONS FOR THE RESPONSIBLE CONSUMPTION OF SEAFOOD, LOCALLY AND GLOBALLY.”

    • IMPROVING COASTAL HEALTH

      • Iberostar strives to lead a tourism that integrates into local economies and increases coastal protection and restoration, underpinning climate, environmental, economic and social resilience.
      • We do so through the discovery, protection and restoration of seagrasses, coral reefs, mangroves and other ecosystems in the places where we operate.
      • This is why we plan to have all ecosystems in improving ecological health alongside profitable tourism in all of our destinations by 2030.
      Read more
    • “INVESTING IN THE HEALTH OF OUR ECOSYSTEMS FOR GENERATIONS TO COME.”

roadmap

  • 2018

    IBEROSTAR LAUNCHED ITS WAVE OF CHANGE MOVEMENT

    Iberostar launched its Wave of Change movement to protect the oceans and lead responsible tourism
  • 2019 show full roadmap

    Iberostar became first hotel chain free of single-use plastics in rooms

    In doing so, we eliminated the use of over 420 tonnes of plastics annually
  • 2020 show full roadmap

    Iberostar launched its 5 long-term commitments to 2030

    Goals define the decade for Iberostar's commitment to responsible tourism
  • 2021 show 2021 goals

    Iberostar launches its 15 goals for 2021

    From comprehensive measurement of waste sent to landfill to global programs in reef restoration, see our goals for 2021
  • 2025 show full roadmap

    Iberostar will source 100% of its seafood from responsible sources

    We will do so by prioritizing sustainability, people and economic viability of seafood while lifting local fisheries in our destinations
  • 2025 show full roadmap

    Iberostar will send zero kg of waste to landfill across its operations

    We will do so by removing the concept of waste in our facilities, ensuring products have a second life, are recycled or composted
  • 2030 show full roadmap

    Iberostar will achieve carbon neutrality across its operations

    We will do so by sourcing renewables, increasing energetic efficiency and offsetting by protecting nature in our destinations
  • 2030 show full roadmap

    Iberostar will have all ecosystems in improving ecological health

    We will do so through the discovery, protection and restoration of the ecosystems that surround and support our hotels
2018
2019
2020
2021
2025
2025
2030
2030

Global Initiatives

  • 120+ Hotels
  • 50+ Initiatives
  • 35,000+ Wave of Change Ambassadors
  • 8,000,000 Clients

DISCOVER OUR DESTINATIONS AND COMMITMENTS

CIRCULAR ECONOMY

Iberostar launches its roadmap to a circular economy

Learn about what that means, not just for our business and the planet, but for your every-day life.
Explore the circular economy
Dive right in

See the stories of wave of change

We’re committed to make progress every day for a healthy ocean. Follow along with our stories.
Read our stories
Live your values

Join this wave of change with us

Whether you're vacationing with us or not, there's so many ways to be an ambassador for the ocean. Explore ways you can participate today!
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Wave of Change

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