Wave of Change is a pioneering initiative from Iberostar Group to reduce the use of plastics, to promote responsible consumption of seafood and improve coastal health.

Impact of COVID-19 on small-scale fisheries

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Hope Spots for Rebuilding Coral Reefs

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Wave of Change and Iberostar Foundation Announce Scholarships for Rebuilding Coral Reefs

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One commitment.
3 action lines.


Iberostar Group strives to be a pioneering company free of single-use plastics, without affecting the quality of our customers' experience.

Products are replaced with non-plastic materials or rigorously tested biodegradable alternatives.

Steps towards closing the loop on the hotel's circular economy.

Wave of Change

Opening the doorway for an industry-wide shift away from single-use plastics.

Actions, not words.
  • Iberostar’s 120+ hotels are free of single-use plastic in all its rooms.
  • Eliminated more than 500 tons of plastic.
  • Iberostar installed composting plants in three destinations.
  • First hotel chain to be free of single-use plastic in all its rooms in Spain (36 hotels).
  • The only hotel chain to adhere to the “European Strategy for Plastics”.
  • Beyond the elimination of plastics, always seeking the best alternatives: standardised certificates, analysis of technical specifications and real tests of materials.

By 2020, all Iberostar hotels will be free of single-use plastics.


Iberostar is working to offer its guests a range of seafood increasingly responsible, with the health of our oceans and the people and communities depending on them.

Wave of Change

Expanding horizons for the responsible consumption of seafood, locally and globally.

Actions, not words.
  • 7 hotel restaurants certified by MSC / ASC.
  • Partnership with World Wildlife Fund (WWF-US) and Fishwise to evaluate global consumption of seafood.
  • Promoted more sustainable and responsible local fisheries.
  • Observed the annual lobster fishing ban in the Dominican Republic.
  • Analysis of our fish purchases: mapping, identification of FAO areas and species at risk.
  • Elimination of less responsible choices from all of our restaurant menus.
  • First hotel chain in southern Europe to obtain MSC/ASC certification.

Iberostar offers certified seafood while propelling local fisheries on the path of sustainability.


Iberostar aims to utilize its strengths as a business to uniquely elevate projects in coastal health.

Three elements: coral reefs, mangrove ecosystems and meadows seagrass.

Three action areas: discovery, protection and restoration.

Wave of Change

Investing in the health of our ecosystems for generations to come.

Actions, not words.
  • Iberostar will open its second coral nursery in the Caribbean.
  • Funded 10 grants for young researchers through the “Iberostar del Mar University Chair” to promote marine research.
  • Established four pilot projects to plant mangroves at hotels.
  • Hosted several scientific researchers at coral nursery and laboratory.
  • Coral Research and Restoration programme at the marine nursery with the highest diversity of individual populations, and a land laboratory for the research and protection of coral reefs in the Dominican Republic.
  • Publications in scientific media on the progress and results of the studies carried out in its Dominican Republic nurseries, in partnership with Fundemar.
  • Creation of an education programme on coastal health aimed at schools in 10 locations where Iberostar operates.
  • Iberostar will sell coral reef-friendly suncreams in its own shops.
  • Recruitment of Dr. Megan Morikawa and partnership agreements with universities.
  • Creation of the first coral nursery in the Dominican Republic for research into the effectiveness of efforts to combat climate change.
  • Creation of the “Iberostar del Mar University Chair” to promote research and knowledge in the field of marine ecology.

Iberostar ensures a strong scientific foundation in every project to promote coastal health.

Five long-term commitments

over the next ten years

IBEROSTAR’s operations are single-use plastic free by 2020, waste free by 2025 and carbon neutral by 2030.
IBEROSTAR’s seafood consumption is 100% responsible by 2025.
→ See how we are going to get there
All ecosystems that surround Iberostar properties are improving in ecological health alongside profitable tourism by 2030.
→ Vision of Reef Restoration for Tourism
→ Our restoration plan for 2020
WoC is recognized by 90% of clients in-stay by 2023 and is a major driver for 60% of clients to choose Iberostar by 2025.
IBEROSTAR’s own certification or verified partner certifications for responsible tourism are adopted by 2x the number of hotels Iberostar manages by 2030.

For more information on our progress towards these goals in 2020, download:

PDF 2020 Goals

Our achievements in 2019

Check our 2019 achievements here:

We invite you to share your ideas to take care of the oceans with the hashtag #WaveOfChange

Get involved in the #waveofchange.

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