Wave of Change

An innovation hub creating transformational strategy for a sustainable ocean economy


Wave of Change is the first innovation hub born from the tourism industry that creates transformational strategies for a sustainable ocean economy. We champion out-of-the-box thinking led by a unique set of experts in partnership with leading stakeholders in the private sector, the public sector and academia.

Our work

Wave of Change in action



Circular Economy

We propel business models that evolve operations towards circularity through regenerative and restorative sourcing, use and end use of water, energy and products in the built environment. We also include the concept of regeneration in destinations, and in the value chain. 

Over five years we have implemented strategies to remove single-use plastics, send no waste to landfill, and decarbonize operations within accommodation. 

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Nature-based Solutions

We restore coastal ecosystem services to reduce and mitigate risk in the face of climate change risk, enhance the quality of beach and water in coastal destinations, and enhance green spaces for wellbeing in coastal areas. Spearheaded by our team of in-house scientists, in collaboration with academia and industry practitioners, we provide strategies that integrate the protection of nature in business cases for the private sector.

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Blue foods

We define a framework and path towards sustainable seafood in the private sector that strengthens traceability across the supply chain, lifts up local fishing communities and explores alternative blue foods. 

Leveraging our experience in creating a holistic and comprehensive approach in the private sector, we aspire to set a model that transitions from traditional seafood sources to responsibly-sourced alternatives.

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Climate Action

We create strategies to decarbonize scope 1 and 2 in the built environment and the destination, as well as scope 3 in the value chain. We also focus on climate adaptation in coastal areas and develop blue carbon solutions for mitigation. When developing this work, we leverage our experience creating the most ambitious decarbonization strategy in accommodation, validated by SBTi, to reach carbon neutrality by 2030.

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Destination Stewardship

Our destination stewardship area fosters effective communication with key stakeholders in sustainable development within tourism destinations. We engage in ongoing dialogue to ensure that the community's voice is heard and understood by the private sector, while also conveying the private sector’s perspective to the community. A major part of our destination stewardship work also includes developing partnerships and pre-competitive collaboration engaging private and public partners.

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Explore our resources

Discover the remarkable achievements and ongoing sustainability efforts of Iberostar Hotels & Resorts in 2023 by downloading our full 2023 Year in Review report.
This report and roadmap synthesize progress on our strategic objectives and lays out the evolution of embodying a circular economy at Iberostar Hotels & Resorts.
Iberostar Hotels & Resorts has a continued commitment to transparency. Here we present our Wave of Change 2022 Year in Review.
In 2020, Iberostar Hotels & Resorts committed to achieving carbon neutrality by 2030. We now present our roadmap for decarbonization aligned with this objective.
This roadmap establishes clear goals and key progress indicators to track success, and provides guiding actions to enhance the ecological health of coastal ecosystems.
This is our second Responsible Seafood Annual Report and it has been made publicly available to show our ongoing commitment to transparency within our seafood strategy.
Iberostar Hotels & Resorts has a continued commitment to transparency. Here we present our Wave of Change 2021 Year in Review.
As part of our commitment to transparency, we present our Wave of Change 2019 End of Year Assessment by the numbers where we highlight our achievements.
This is our first Responsible Seafood Annual Report and it has been made publicly available to show transparency within our seafood commitment.
As part of our commitment to transparency, we present our Wave of Change 2020 Year in Review. This document outlines how we performed in 2020.
What should resilient reef restoration look like for tourism? For Wave of Change, it should protect our coastlines, enhance fish biomass and maintain high levels of biodiversity.
Nature holds the most powerful solution to climate change. Learn more about our plan to offset our carbon footprint with nature-based solutions here.
We're setting a standard towards responsibly-sourced seafood while relying on gastronomic excellence to revolutionize the path towards responsible consumption. 
Here we present our proposed goal of restoration for Iberostar’s Wave of Change movement where we determine that tourism is a force of good for restoration.
Get to know the latest findings of our in-house science team. We continue working towards our goal of discovering, protecting and restoring sea grasses, mangroves and coral reefs.
Our CSO and VC Gloria Fluxa, talks about the importance of businesses leading change to protect natural resources in the 2019 “The Business Case for Marine Protection and Conservation” Impact Report.

Discover our initiatives for Iberostar

Circular Economy Roadmap
Year in Review - 2023
Coral nurseries
8 +
Emission reduction
12 %
Waste reduction
54 %
Mangroves planted
19.000 +

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