Wave of Change is a pioneering initiative from Iberostar Group to reduce the use of plastics, to promote responsible consumption of seafood and improve coastal health.

Iberostar and EarthCheck, a Responsible Tourism Alliance

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Iberostar Wins Two International Travel Awards for Sustainability at WTM 2019

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USC Scientist Works with Wave of Change Science Team to Create Map of Coral Genetic Connectivity in Dominican Republic

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One commitment.
3 action lines.


Iberostar Group strives to be a pioneering company free of single-use plastics, without affecting the quality of our customers' experience.

Products are replaced with non-plastic materials or rigorously tested biodegradable alternatives.

Steps towards closing the loop on the hotel's circular economy.

Opening the doorway for an industry-wide shift away from single-use plastics.

Actions, not words.
  • Iberostar’s 120+ hotels will be free of single-use plastic in all its rooms.
  • Iberostar will eliminate all single-use plastics in all areas of its hotels in Spain.
  • Installation of composting plants in three destinations.
  • First hotel chain to be free of single-use plastic in all its rooms in Spain (36 hotels).
  • The only hotel chain to adhere to the “European Strategy for Plastics”.
  • Beyond the elimination of plastics, always seeking the best alternatives: standardised certificates, analysis of technical specifications and real tests of materials.

By 2020, all Iberostar hotels will be free of single-use plastics.


Iberostar is working to offer its guests a range of seafood increasingly responsible, with the health of our oceans and the people and communities depending on them.

Expanding horizons for the responsible consumption of seafood, locally and globally.

Actions, not words.
  • 3 more restaurants certified by MSC / ASC.
  • Association with World Wildlife Fund (WWF-US) and Fishwise to evaluate global consumption of seafood.
  • Promotion of more sustainable and responsible local fisheries so that they are able to supply us.
  • Support for the annual lobster fishing ban in the Dominican Republic.
  • Analysis of our fish purchases: mapping, identification of FAO areas and species at risk.
  • Elimination of less responsible choices from all of our restaurant menus.
  • First hotel chain in southern Europe to obtain MSC/ASC certification.

Iberostar offers certified seafood while propelling local fisheries on the path of sustainability.


Iberostar aims to utilize its strengths as a business to uniquely elevate projects in coastal health.

Three elements: coral reefs, mangrove ecosystems and meadows seagrass.

Three action areas: discovery, protection and restoration.

Investing in the health of our ecosystems for generations to come.

Actions, not words.
  • Iberostar will open its second coral nursery in the Caribbean.
  • Funding of 10 grants for young researchers through the “Iberostar del Mar University Chair” to promote marine research.
  • Four pilot projects to plant mangroves at hotels.
  • Iberostar will host the First Reef Futures 2018 Researchers at its Bávaro laboratory
  • Coral Research and Restoration programme at the marine nursery with the highest diversity of individual populations, and a land laboratory for the research and protection of coral reefs in the Dominican Republic.
  • Publications in scientific media on the progress and results of the studies carried out in its Dominican Republic nurseries, in partnership with Fundemar.
  • Creation of an education programme on coastal health aimed at schools in 10 locations where Iberostar operates.
  • Iberostar will sell coral reef-friendly suncreams in its own shops.
  • Recruitment of Dr. Megan Morikawa and partnership agreements with universities.
  • Creation of the first coral nursery in the Dominican Republic for research into the effectiveness of efforts to combat climate change.
  • Creation of the “Iberostar del Mar University Chair” to promote research and knowledge in the field of marine ecology.

Iberostar ensures a strong scientific foundation in every project to promote coastal health.

We invited you to share your ideas to take care of the oceans with the hashtag #WaveOfChange

Get involved in the #waveofchange.

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