Our purpose
Building a positive legacy
Since 2017, we have been leading the way in promoting a more responsible model of tourism. Wave of Change was born from our deep-rooted commitment to protecting the ocean—recognizing that the health of our seas is essential to the future of our planet. What began as a mission to eliminate single-use plastics has since evolved into a far-reaching movement that strives for carbon neutrality and zero waste to landfill, supports sustainable fishing practices, and restores coastal ecosystems.
Strategy towards a responsible tourism model
Our approach extends across 7 areas of action – not only on nature – but also including our focus on employees, our support of local communities, and our ambition to foster a positive future for all. Our strategy is fueled by innovation and data, leveraging creative thinking and pioneering solutions.
At Iberostar Wave of Change, we believe in a collaborative and holistic approach—embedding sustainability across our company, tourism, and beyond. Together, we are shaping a responsible business model that drives positive change for our people, our communities, and nature.
We are dedicated to preserving our destinations and their coastal ecosystems, enhancing their health and resilience for the future. Guided by science and data, we champion out-of-the-box thinking and develop transformational strategies led by a unique set experts in partnership with leading stakeholders in the public sector, the private sector and academia.
Our history
Over five years leading change
SPEARHEADING A TRANSITION TOWARDS SUSTAINABLE DEVELOPMENT AND OCEAN ACTION FOR IBEROSTAR HOTELS & RESORTS
Caring for our People
Our aim is to build an inclusive, equitable, and engaging workplace which nurtures a strong sense of belonging through a common purpose. By fostering meaningful careers, prioritizing employee development, and ensuring wellbeing, we empower our people to thrive, maintaining the spirit of our Iberostar family.
Destination Stewardship
We are grounded in the local community, and committed to the people and nature that surround us, promoting experiences that connect our guests with the destination.
We contribute to socio-economic development and connect with new generations to build a sustainable future.
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Nature
Because our guests deserve to enjoy the best beaches and a thriving ocean. Just as nature can protect us, we strive to care for our hotels' natural surroundings and our destinations' coastlines. We work to keep our ocean healthy, from coral reefs in the Caribbean to Posidonia in the Mediterranean.
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Blue foods
Our cuisine exceeds expectations in every sense of the word.
We source seafood from sustainable fisheries, we engage responsibly with the ocean and neighboring fishing communities, and we encourage our guests to discover new flavors.
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Climate Action
We enable our guests to travel with a more conscious footprint while ensuring their comfort and wellbeing.
We look for new, innovative ways to reduce our emissions, from the energy we use to the products we source. We support communities and protect natural areas through carbon projects.
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Circular Economy
We want only our guests’ vacations best memories to be the ones that last.
We're committed to creating a hotel experience in harmony with nature, preserving natural resources, extending the life of materials and minimizing waste.
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Responsible Growth
We are committed to a responsible tourism model that ensures a positive future and leaves a lasting legacy as a family business. Our vision is to balance profitable growth, environmental stewardship and social impact, to foster a more resilient future.
We hold ourselves accountable to conduct ethical business practices throughout our operations and across the value chain, inspiring collaboration and positive change across the tourism sector.
Discover our resources
Following the success of the recent Summary of Key Findings on the economic contribution of coastal and marine tourism and its environmental footprint. This extended report on the issue fully outlines a financing guide for investment required to mitigate and adapt against climate threats posed to coastal destinations. The report features detailed analysis of coastal and marine…
This White Paper outlines actionable strategies and focus areas to reduce emissions, minimize food waste, and enhance the sustainability and resilience of hotel food systems.
This Key Findings presents a range of focus areas and recommendations on how the sector can reduce emissions, and adapt to climate threats.
Stony Coral Tissue Loss Disease (SCTLD) is a fast-spreading disease threatening coral reefs. At Wave of Change, we've developed a successful protocol for treating affected corals and helping reefs thrive.
Discover the remarkable achievements and ongoing sustainability efforts of Iberostar Hotels & Resorts in 2023 by downloading our full 2023 Year in Review report.
This report and roadmap synthesize progress on our strategic objectives and lays out the evolution of embodying a circular economy at Iberostar Hotels & Resorts.
Iberostar Hotels & Resorts has a continued commitment to transparency. Here we present our Wave of Change 2022 Year in Review.
In 2020, Iberostar Hotels & Resorts committed to achieving carbon neutrality by 2030. We now present our roadmap for decarbonization aligned with this objective.
This roadmap establishes clear goals and key progress indicators to track success, and provides guiding actions to enhance the ecological health of coastal ecosystems.
This is our second Responsible Seafood Annual Report and it has been made publicly available to show our ongoing commitment to transparency within our seafood strategy.
Iberostar Hotels & Resorts has a continued commitment to transparency. Here we present our Wave of Change 2021 Year in Review.
As part of our commitment to transparency, we present our Wave of Change 2019 End of Year Assessment by the numbers where we highlight our achievements.
Alliances and partnerships
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