Lyn Santos

Lyn Santos is the Destination Stewardship Director at Iberostar, where she leads a team that forms and maintains destination alliances and fostering pre-competitive partnerships for the implementation of regenerative tourism strategies that improve and revitalize destinations. By actively listening to each destination’s unique needs, Lyn helps create opportunities that enable communities to thrive and maintain their unique cultures and natutral ecosystems. Through the Wave of Change movement, Lyn aims to inspire the entire industry to engage with communities responsibly and drive local economic prosperity.