Erika Harms is the Global Director of Sustainability – Science, Innovation & Destinations at Iberostar leading the Wave of Change hub and wider cross-departmental team towards Iberostar’s shared goals to implement regenerative tourism, and drive the responsible tourism agenda. Erika oversees a team of experts, collaborating with leading stakeholders in the public sector, private industry, and academia to research, measure, and support initiatives that foster responsible tourism and measurable impact. This effort is embodied in Iberostar’s Wave of Change movement, which drives transformational strategies across five key areas of action: Circular Economy, Nature-based Solutions, Blue Foods, Climate Action and Destination Stewardship.