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Iberostar highlights circular economy as a lever to reactivate tourism at Davos 2021

Responsible tourism must lead the way to help tourism companies build back better after the pandemic

We are thrilled to have participated in The Davos Agenda 2021 virtual meeting organized by the World Economic Forum this week. Over the past few days we have had the chance to take part in great discussions on how to build a more resilient future and leverage a circular economy in order to reactivate tourism alongside global leaders like Al Gore, former Vice-President of the United States, and Patricia Espinosa, Executive Secretary of the United Nations Framework Convention on Climate Change (UNFCCC).


As we look towards a recovery from the pandemic in 2021, we clearly see that responsible tourism must lead the way to help companies in the industry build back better by embracing three challenges: adopting a long-term vision, aligning its objectives with science, and considering any impact the company has on the environment and communities where it operates.


Gloria Fluxà, Vice-Chairman & Chief Sustainability Officer of Iberostar Group and a member of the World Economic Forum’s ‘Young Global Leaders’’ community since 2018, addressed in the panel ‘Shaping a New Ocean Economy’ the importance of rebuilding a more resilient ocean economy and how blue carbon solutions can add value to sustainability in the future.


Likewise, in the panel ‘Mobilizing Climate Action for COP 26’, Fluxà shared Iberostar Group’s own 2030 Agenda, which aims to position the group as a key player within the sector in the transition towards a more responsible tourism model. In this regard, one of Iberostar’s main commitments is to continue mitigating climate change through nature-based solutions. This approach aims at harnessing the potential of natural ecosystems as possible solutions. In the tourism sector, and in the hotel industry in particular, we have a unique opportunity to lead the transition towards a circular economy through our decisions.


After Davos, we keep moving forward with our 2030 Agenda. See how we are working towards becoming waste free by 2025 and carbon neutral by 2030, sourcing 100% of our seafood responsibly and ensuring that all ecosystems that surround Iberostar properties are improving in ecological health alongside profitable tourism by 2030. More information about our commitments.


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