Destination Stewardship
SOLUTION
Why we need destination stewardship?
Following WTTC’s foundational report “Towards Destination Stewardship”, we define destination stewardship as an approach to destination governance that seeks to balance and meet the economic, environmental, social and cultural needs of a destination; whilst operating within a legitimate governance model with active participation from the public and private sectors, as well as the local community.
This framework calls for a shared understanding of mutual needs and interests, responsible use of shared resources from natural habitats, to water and energy, as well as infrastructure, and enhanced public-private community collaboration. Amongst the factors that drive the need for a destination stewardship model, we find the increase in sustainability awareness, management for both tourists and residents, and a rising call for social inclusion.
The 
Destination Stewardship solutions we are driving
Our destination stewardship area fosters effective communication with key stakeholders in sustainable development within tourism destinations. We engage in ongoing dialogue to ensure that the community’s voice is heard and understood by Iberostar Hotels & Resorts, while also conveying Iberostar’s perspective to the community. A major part of our destination stewardship work also includes developing partnerships and pre-competitive collaboration engaging private and public partners.
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Materiality Assessments
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Pre-competitive collaboration
Materiality assessments
A materiality assessment is a structured process involving interviews, surveys, and roundtables designed to actively involve external stakeholders in understanding the significance of sustainability issues to them. We have initiated materiality assessments in five of Iberostar Hotels & Resorts’ destinations (Tunisia, Aruba, Quintana Roo in Mexico, the Canary Islands in Spain, and the Dominican Republic) with the expertise provided by the Travel Foundation. This initiative will enable us to gather insights from our stakeholders regarding local sustainability priorities.
Pre-competitive collaboration
Recognizing the complexity of sustainability challenges, we work to facilitate partnerships at the destination level, with a particular focus on hotels working to address the same challenges. Some of the topics we are addressing include beach conservation, which requires involving neighboring entities for an ecosystem-based approach, and compost production, where collaboration becomes essential to send no waste to landfill.
Initiatives we are developing
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Driving sustainable development in tourism destinations
Recognizing the complexity of sustainability challenges, we work to facilitate partnerships at the destination level, with a particular focus on hotels working to address the same challenges
Discover our resources
Discover the remarkable achievements and ongoing sustainability efforts of Iberostar Hotels & Resorts in 2023 by downloading our full 2023 Year in Review report.
This report and roadmap synthesize progress on our strategic objectives and lays out the evolution of embodying a circular economy at Iberostar Hotels & Resorts.
Iberostar Hotels & Resorts has a continued commitment to transparency. Here we present our Wave of Change 2022 Year in Review.
In 2020, Iberostar Hotels & Resorts committed to achieving carbon neutrality by 2030. We now present our roadmap for decarbonization aligned with this objective.
This roadmap establishes clear goals and key progress indicators to track success, and provides guiding actions to enhance the ecological health of coastal ecosystems.
This is our second Responsible Seafood Annual Report and it has been made publicly available to show our ongoing commitment to transparency within our seafood strategy.
Iberostar Hotels & Resorts has a continued commitment to transparency. Here we present our Wave of Change 2021 Year in Review.
As part of our commitment to transparency, we present our Wave of Change 2019 End of Year Assessment by the numbers where we highlight our achievements.
This is our first Responsible Seafood Annual Report and it has been made publicly available to show transparency within our seafood commitment.
As part of our commitment to transparency, we present our Wave of Change 2020 Year in Review. This document outlines how we performed in 2020.
What should resilient reef restoration look like for tourism? For Wave of Change, it should protect our coastlines, enhance fish biomass and maintain high levels of biodiversity.
Nature holds the most powerful solution to climate change. Learn more about our plan to offset our carbon footprint with nature-based solutions here.
We're setting a standard towards responsibly-sourced seafood while relying on gastronomic excellence to revolutionize the path towards responsible consumption.
Here we present our proposed goal of restoration for Iberostar’s Wave of Change movement where we determine that tourism is a force of good for restoration.
Get to know the latest findings of our in-house science team. We continue working towards our goal of discovering, protecting and restoring sea grasses, mangroves and coral reefs.
Our CSO and VC Gloria Fluxa, talks about the importance of businesses leading change to protect natural resources in the 2019 “The Business Case for Marine Protection and Conservation” Impact Report.
Alliances and partnerships
