RESPONSIBLE CONSUMPTION OF SEAFOOD COMMITMENT

Iberostar's commitment to responsible tourism and the protection of the oceans is the backbone of our Wave of Change movement. Healthy global fisheries are foundational to global ocean health. Thus, Iberostar is setting a standard towards responsibly-sourced seafood while relying on gastronomic excellence to revolutionize the path towards responsible consumption. 

By 2025, we commit to sourcing 100% of our seafood from responsible sources. In order to achieve this commitment, we define “responsible” as fisheries and farms that are:

  1. Certified by a certification benchmarked and recognized by the Global Sustainable Seafood Initiative (GSSI).
  1. Rated or in an improvement program: 
  1. Responsible, not assessed or certified:

CERTIFICATIONS

Certification provides the highest level of assurance that the product sourced is verified to be sustainable/responsible, has been harvested legally, and fully traceable back to its source. For this very reason, at Iberostar we have prioritized the procurement of certified products, and have partnered with the Global Sustainable Seafood Initiative (GSSI) to support those eco-certifications that have successfully completed GSSI’s Global Benchmark Tool rigorous and transparent benchmark process.

DATA COLLECTION & TRACEABILITY 

As part of our partnership with WWF-US in 2019, we will continue to work with our suppliers in collecting KDEs to establish full traceability of our products and verify sustainability claims. At present, basic information to collect and monitor includes, but is not limited to: 

EDUCATION

Continue educating our vendors, customers and key stakeholders using the educational resources developed by our partner FishWise in order to:

REFORM

Continue to engage with existing NGO partners and the larger marine conservation community to support policy and management reforms that leads to positive environmental outcomes in fisheries and aquaculture management. For example, support improvement projects, supplier roundtables and workshops. 

Part of this includes working beyond our own supply chain to provide examples for other tourism groups to adopt similar practices. This is realized through our transparency in pursuing these goals as well as creating platforms for collective action for multiple tourism partners to engage for responsible seafood reform. 

LIFTING UP LOCAL

By working closely with local producers to support Sustainable Development Goals (SDG) 14.4 and SDG 14.B, we will work to ensure the legality and traceability of local seafood products, address bycatch and healthy stocks as well as provide access to market for small-scale artisanal fishers. Supporting local fisheries also helps us share the gastronomical heritage of these seafood products with our guests.

TRANSPARENCY 

We commit to being transparent about our responsible seafood commitments and releasing an annual status report on our findings and strategy to address gaps. We will also continue to inform our customers of the responsible seafood options available in our properties. 

Achievements to date

MILESTONES:

2020 

DATA COLLECTION & TRACEABILITY

EDUCATION

REFORM

LIFTING LOCAL 

TRANSPARENCY

2021

DATA COLLECTION & TRACEABILITY

EDUCATION

REFORM

LIFTING LOCAL 

TRANSPARENCY

2022

DATA COLLECTION & TRACEABILITY

EDUCATION

REFORM

LIFTING LOCAL 

TRANSPARENCY

2023

DATA COLLECTION & TRACEABILITY

EDUCATION

REFORM

TRANSPARENCY

2024

REFORM

LIFTING LOCAL 

TRANSPARENCY

2025

DATA COLLECTION & TRACEABILITY

EDUCATION

REFORM

LIFTING LOCAL 

TRANSPARENCY