Wave of Change
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Roadmap

Our Plan for Success

Circular Economy

We believe a restorative and regenerative circular economy in all operations are foundational to global ocean health and resilient business. Thus, we present our roadmap for restorative and regenerative sourcing, use and end-use of the water, energy, and products in its built environment - our hotels.

Circular Economy
Reduce Carbon Footprint

Iberostar's Wave of Change movement goal is to have its operations single-use plastic free by 2020, waste free by 2025 and carbon neutral by 2030. Here is where we will track our progress.

  • 2017

    WAVE OF CHANGE REDUCED PLASTIC DRINKING STRAWS BY 90%

    In 2017, Wave of Change reduced drinking straws in our operations by 90%. The straws were replaced with biodegradable alternatives.

    WAVE OF CHANGE REDUCED PLASTIC DRINKING STRAWS BY 90%
  • 2018

    IMPLEMENTED COMPOSTING PROGRAM IN EUROPE

    In line with the European Strategy for Plastics in Circular Economy, we implemented a composting program in Mallorca. Composting is a convenient way to dispose of organic waste and will help move us towards becoming waste free by 2025.

    IMPLEMENTED COMPOSTING PROGRAM IN EUROPE
  • 2019

    IBEROSTAR PARTNERED WITH THE EUROPEAN STRATEGY FOR PLASTICS

    To ensure we are generating a positive impact in the locations where they operate, Iberostar partnered with established and accredited organizations around the world such as the European Strategy for Plastics.

    IBEROSTAR PARTNERED WITH THE EUROPEAN STRATEGY FOR PLASTICS
  • 2019

    IBEROSTAR PARTNERED WITH TIRME

    To ensure we are generating a positive impact in the locations where they operate, Iberostar partnered with the sustainable waste management company Tirme in Mallorca, Spain.

    IBEROSTAR PARTNERED WITH TIRME
  • 2019

    38,100 ROOMS FREE OF SINGLE-USE PLASTICS

    Our path to a circular economy started with removing single-use plastics from all of our hotel rooms. In 2019, we successfully removed single-use plastics from the hotel rooms across our entire operations.

    2019 in Review
    38,100 ROOMS FREE OF SINGLE-USE PLASTICS
  • 2020

    IBEROSTAR JOINED GLOBAL TOURISM PLASTICS INITIATIVE AS ADVISORY COMMITTEE MEMBER

    The Global Tourism Plastics Initiative is part of the United Nations World Tourism Organization with aim to unite the tourism sector behind a common vision to address the root causes of plastic pollution. Through our continued leadership in responsible tourism, Iberostar joined as an advisory committee member in 2020.

    IBEROSTAR JOINED GLOBAL TOURISM PLASTICS INITIATIVE AS ADVISORY COMMITTEE MEMBER
  • 2020

    OFFSETTING CARBON FOOTPRINT WITH MANGROVES

    We are working to achieve carbon neutrality through conserving and restoring coastal ecosystems in our destinations. Through mangrove planting, these programs will enable us to offset at least 75% of our carbon emission by 2030 in addition to filtering and cleaning our water.

    Nature's Roots
    OFFSETTING CARBON FOOTPRINT WITH MANGROVES
  • 2020

    CREATED WASTE MANAGEMENT TEAM

    In 2020, Iberostar created a team dedicated to understanding best waste management practices and implementing those practices. This will help as we work to reach our goal of becoming waste-free by 2025.

    CREATED WASTE MANAGEMENT TEAM
  • 2021

    LAUNCHING IMPULSA PLATFORM FOR HOTELS IN THE BALEARIC ISLANDS

    Iberostar has been working with IMPULSA on developing a manual for hotels in the Balearic Islands to work towards a circular economy. In 2021, Iberostar will launch the platform with IMPULSA.

    LAUNCHING IMPULSA PLATFORM FOR HOTELS IN THE BALEARIC ISLANDS
  • 2025

    100% WASTE REDUCTION

    Relative to our 2021 baseline, Iberostar will reduce waste sent to landfill by 100% by 2025. 

    100% WASTE REDUCTION
  • 2030

    COMPENSATE 75% COASTAL HEALTH WITH 25% PURCHASED CREDITS

    By 2030, Iberostar will compensate 75% of our carbon footprint with coastal health with 25% purchased credits.

    COMPENSATE 75% COASTAL HEALTH WITH 25% PURCHASED CREDITS
  • Overview
  • 2017
  • 2018
  • 2019
  • 2020
  • 2021
  • 2025
  • 2030

Responsible Seafood

Healthy global fisheries are foundational to global ocean health. Iberostar is setting a standard towards responsibly-sourced seafood while relying on gastronomic excellence to revolutionize the path towards responsible consumption.

Responsible Seafood
Responsible Seafood

Iberostar commits to sourcing 100% of our seafood from responsible sources by 2025. Track our progress to see how we are doing!

  • Planned goal completion

    100%
  • Actual goal completion

    41%
  • 2018

    FIRST HOTEL CHAIN IN SOUTHERN EUROPE AWARDED CHAIN OF CUSTODY CERTIFICATION

    In 2018, Iberostar became the first hotel chain in Southern Europe awarded Chain of Custody certification from the Marine Stewardship Council for responsible seafood.

    Commitment to Responsible Seafood
    FIRST HOTEL CHAIN IN SOUTHERN EUROPE AWARDED CHAIN OF CUSTODY CERTIFICATION
  • 2019

    UNDERSTANDING SEAFOOD INVENTORY

    In an effort to understand our seafood inventory and how to move towards 100% responsible seafood, we began a collaboration with WWF and FishWise to develop an analysis of each of the species in our inventory.

    UNDERSTANDING SEAFOOD INVENTORY
  • 2019

    ELIMINATED AT RISK OR "RED LIST" SPECIES

    Understanding the importance of eliminating at risk and “Red List” species, we eliminated all of those species from our inventory. This included removing species listed as Critically Endangered or Endangered and eliminating species listed in Appendix I or II of the Convention on International Trade in Endangered Species.

    ELIMINATED AT RISK OR
  • 2019

    INCREASED AMOUNT OF MSC RESTAURANTS

    In an effort in increase the amount of certified seafood we have, Iberostar certified restaurants in both the Dominican Republic and Mexico, bringing our total number of MSC/ASC Chain of Custody certified restaurants to 7.

    INCREASED AMOUNT OF MSC RESTAURANTS

March

2019
Seasonal Closures

IMPLEMENTED LOBSTER BAN IN THE DOMINICAN REPUBLIC

Iberostar became the first hotel chain in the Dominican Republic to observe the seasonal lobster ban. This meant not offering the product in any way, fresh or frozen, to our clients during this closure period.

IMPLEMENTED LOBSTER BAN IN THE DOMINICAN REPUBLIC

June 17

2019
Education

EDUCATED STAFF AND GUESTS ON BEST SEAFOOD PRACTICES IN SPAIN

Iberostar established a collaboration with WWF and FishWise in an effort to both understand our seafood inventory better and educate our staff and guests on the importance of responsible seafood. A multi-day training session was held in Mexico to educate our employees on seafood.

EDUCATED STAFF AND GUESTS ON BEST SEAFOOD PRACTICES IN SPAIN

September 12

2019
Education

EDUCATED STAFF AND GUESTS ON BEST SEAFOOD PRACTICES IN MEXICO

Iberostar established a collaboration with WWF and FishWise in an effort to both understand our seafood inventory better and educate our staff and guests on the importance of responsible seafood. A multi-day training session was held in Mexico to educate our employees on seafood.

EDUCATED STAFF AND GUESTS ON BEST SEAFOOD PRACTICES IN MEXICO
  • 2020

    CONTINUED OUR CERTIFIED SEAFOOD JOURNEY

    By end of the 2020, Iberostar increased the amount of certified Chain of Custody restaurants from 7 to 14.

    CONTINUED OUR CERTIFIED SEAFOOD JOURNEY
  • 2020

    INCREASED VOLUME OF RESPONSIBLY SOURCED SPECIES TO 45%

    Through working from the 120-plus species currently in our global procurement, Iberostar worked towards 45% responsibly sourced seafood by 2020.

    INCREASED VOLUME OF RESPONSIBLY SOURCED SPECIES TO 45%
  • 2020

    RESPECTED ALL SEASONAL CLOSURES IN THE AREAS WHERE WE OPERATE

    Part of our path towards 100% responsible seafood by 2025 is ensuring that we are contributing to the sustainability of the oceans. This includes respecting the seasonal closures of the areas where we operate.

    RESPECTED ALL SEASONAL CLOSURES IN THE AREAS WHERE WE OPERATE

May 28

2020
Partnership

IBEROSTAR ANNOUNCED PARTNERSHIP WITH GLOBAL SUSTAINABLE SEAFOOD INITIATIVE

Iberostar announced a partnership with the Global Sustainable Seafood Initiative (GSSI) as their first tourism Funding Partner. The new partnership was aimed at helping us reach our goal of 100% responsible seafood consumption by 2025.

IBEROSTAR ANNOUNCED PARTNERSHIP WITH GLOBAL SUSTAINABLE SEAFOOD INITIATIVE

June 8

2020
Announcement

PUBLICLY ANNOUCED OUR SEAFOOD ROAMDAP

As part of World Oceans Day 2020, we announced our roadmap for working towards 100% responsibly sourced seafood by 2025.

Roadmap
PUBLICLY ANNOUCED OUR SEAFOOD ROAMDAP

June 9

2020
Riding the Wave

RIDING THE WAVE: A COMMITMENT TO RESPONSIBLE SEAFOOD

In celebration of World Oceans Day, we launched our "Riding the Wave" series, a speaker series where experts talk with Iberostar on the importance of our oceans and how we can all play a role in its protection. "Riding the Wave: A Commitment to Responsible Seafood" discussed with NGOs and industry alike what responsible seafood really is among other important topics.

A Commitment to Responsible Seafood
RIDING THE WAVE: A COMMITMENT TO RESPONSIBLE SEAFOOD

September 27

2020
Partnership

IBEROSTAR ANNOUNCED PARTNERSHIP WITH THE GLOBAL DIALOGUE ON SEAFOOD TRACEABILITY

Iberostar announced a partnership with the Global Dialogue on Seafood Traceability (GDST) in an effort to help standardize traceability processes and facilitate interoperability across partners in the supply chain.

IBEROSTAR ANNOUNCED PARTNERSHIP WITH THE GLOBAL DIALOGUE ON SEAFOOD TRACEABILITY

October

2020
National Seafood Month

IBEROSTAR CELEBRATED NATIONAL SEAFOOD MONTH

National Seafood Month is a time to reflect on the amazing health benefits of seafood, try new amazing seafood dishes and support local restaurants and their seafood offerings. We celebrated National Seafood Month by highlighting important work that we do, along with partnering organizations, to ensure our clients eat responsibly sourced seafood at any Iberostar hotel or resort.

Iberostar‌ ‌Celebrates‌ ‌National‌ ‌Seafood‌ ‌Month‌ ‌
IBEROSTAR CELEBRATED NATIONAL SEAFOOD MONTH
  • 2021

    INCREASE VOLUME OF RESPONSIBLY SOURCED SPECIES TO 65%

    By 2021, Iberostar will continue working to increase the amount of responsibly sourced seafood to 65%. Additionally Iberostar will complete the data collection of properties in Morocco, Tunisia and Greece and transition their purchasing to responsible sources.

     

    INCREASE VOLUME OF RESPONSIBLY SOURCED SPECIES TO 65%
  • 2021

    Transparency

    Iberostar will publish an annual report on progress.

    Transparency
  • 2021

    Reform

    Identify and participate in at least two Fishery Improvement Projects (FIPs) in which we can
    engage as active stakeholders.

    Participate in Sustainable Fisheries Partnerships Supplier Roundtables.

    Reform
  • 2022

    WORKING WITH THE GLOBAL SUSTAINABLE SEAFOOD INITIATIVE

    Iberostar is working with the Global Sustainable Seafood Initiative (GSSI) to ensure that by 2022, 15% of our procurement is from a fishery certified by a certification scheme recognized by GSSI.

    WORKING WITH THE GLOBAL SUSTAINABLE SEAFOOD INITIATIVE
  • 2022

    DATA COLLECTION & TRACEABILITY

    Iberostar will complete the data collection of properties in Cuba and transition their purchasing to responsible sources. Additionally, Iberostar will work with external NGO to audit and validate Iberostar procurement data/Key Data Elements (KDE’s).

    DATA COLLECTION & TRACEABILITY
  • 2022

    EDUCATION

    Iberostar will support fishermen’s workshops to review work plans to implement Fishery Improvement Projects, participate in Sustainable Fisheries Partnerships Supplier Roundtables and support events and workshops that aim to educate chefs and producers about seafood responsibility and how to improve sourcing.

    EDUCATION
  • 2022

    LIFTING LOCAL

    Iberostar will implement framework for local fisheries not certified, assessed or in improvement to evaluate the health of the stock and impact of fishing practices as it relates to Iberostar’s definition of responsible.

    Iberostar will identify percentage volume capacity for local/fresh products that fit this criterion in our global
    procurement.

    Iberostar will build collective knowledge of local species and their gastronomical heritage, share with our
    guests

    LIFTING LOCAL
  • 2023

    100% OF IBEROSTAR'S SEAFOOD PROCUREMENT HAS KEY DATA ELEMENTS

    Purchasing responsible seafood involves understand all Key Data Elements involved. By doing so, Iberostar will achieve full traceability in our seafood supply chain and increase the volume of responsibly sourced species to 85%. We will ensure 100% of Iberostar’s seafood procurement has all Key Data Elements (KDEs) reported, achieving full traceability in our seafood supply chain.

    100% OF IBEROSTAR'S SEAFOOD PROCUREMENT HAS KEY DATA ELEMENTS
  • 2023

    REFORM

    Iberostar will Create a platform for collective action across the tourism sector to help achieve global UN Sustainable Development Goals and Global Compact tipping point in achieving global seafood traceability as well as supporting initiatives such as Sustainable Fisheries Partnership Target 75.

    REFORM
  • 2024

    PUBLISH ANNUAL REPORT ON PROGRESS

    By understanding our progress and seeing how close we are to reaching our goal of 100% responsibly sourced seafood, we can develop a strategy around these results to achieve that goal. A report will be published on our progress towards that goal. Additionally, we will increasing sourcing to 25% of our total global procurement that follows our definition of “responsible.”

    PUBLISH ANNUAL REPORT ON PROGRESS
  • 2024

    REFORM

    In alignment with achieving global food security and 1.5˚C by 2050, we will support the movement towards increased consumption of responsibly sourced ocean-based protein by increasing total per capita fish protein consumption by 15% since 2020.

    REFORM
  • 2025

    REACHING OUR COMMITMENT

    Through verifiable data, in 2025 Iberostar plans to reach 100% responsible seafood in our procurement. This includes 25% of procurement from a fishery certified by a certification scheme recognized by the Global Sustainable Seafood Initiative.

    REACHING OUR COMMITMENT
  • 2025

    ENSURING 25% OF OUR SEAFOOD SUPPLY IS FROM CERTIFIED SOURCES

    By 2025, Iberostar will have 100% of our seafood from responsible sources. This includes 25% from certified sources that prove Chain of Custody along with a comprehensive report on the completion of 100% responsible sourcing.

    ENSURING 25% OF OUR SEAFOOD SUPPLY IS FROM CERTIFIED SOURCES
  • 2025

    Wave of Change Recipe Book

    We will publish the Wave of Change Recipe Book: “Celebrating Local Gastronomic Heritage” and highlighting local cuisine, local seafood and our journey to sustainability in the geographies where we operate.

    Wave of Change Recipe Book
  • Overview
  • 2018
  • March
  • June 17
  • September 12
  • 2020
  • May 28
  • June 8
  • June 9
  • September 27
  • October
  • 2021
  • 2022
  • 2023
  • 2024
  • 2025

Coastal Health

Anthropogenically induced global climate change and related threats such as elevated water temperature, ocean acidification, relative sea-level rise and increased frequency and intensity of hurricanes are some of the greatest threats to coastal marine ecosystems. Performing sound, fundamental research is at the heart of all we do because we understand this type of rigorous science is necessary to ensure a resilient and productive future for our oceans.

Coastal Health
Ecosystems Improving in Ecological Health

In total, just under six square kilometer of reefs provides direct ecosystem services to our hotels, operations, and community. Thus, ensuring coral reef protection, resilience, and restoration are a major part of our strategy to achieve all ecosystems in improving health along profitable tourism by 2030.

  • 2016

    ESTABLISHED IN-WATER CORAL NURSERY

    In partnership with FUNDEMAR, Iberostar established a coral nursery in 2016 in the Dominican Republic to help improve coastal health. The nursery has grown significantly since then in great thanks to our partners at FUNDEMAR.

    ESTABLISHED IN-WATER CORAL NURSERY
  • 2018

    IBEROSTAR CREATED CATEDRA DEL MAR CHAIR

    In 2018, Iberostar Group and the University of the Balearic Islands (UIB) signed a collaboration agreement for the creation of the ‘Iberostar del Mar’ Research Chair, which was held by Dr. Guillem Mateur, a professor in the UIB’s Department of Biology.

    'Iberostar del Mar’ University Chair
    IBEROSTAR CREATED CATEDRA DEL MAR CHAIR
  • 2018

    LAUNCHED MANGROVE PROJECT TO IMPROVE ECOSYSTEMS

    Mangroves are trees or shrubs that grow mainly in tropical coastal ecosystems. A mangrove restoration project was launched in 2018 to enhance natural biofiltration properties and purify wastewater.

    LAUNCHED MANGROVE PROJECT TO IMPROVE ECOSYSTEMS

November 9

2018
Education

IBEROSTAR PROMOTED WAVE OF CHANGE AT SCHOOLS IN THE DOMINICAN REPUBLIC

On 9th November, and as part of our Wave of Change movement, we paid a visit to the Nazaret Education Centre (Friusa, Bávaro), situated just a short distance from our Iberostar complex in Bávaro. We did so to give 5th grade students a talk entitled “What are corals?”, a topic they are currently studying in Natural Sciences. After the lesson, the students had the chance to display their creativity by taking part in a drawing competition. The winning entries were featured in a calendar created in 2019.

IBEROSTAR PROMOTED WAVE OF CHANGE AT SCHOOLS IN THE DOMINICAN REPUBLIC

December

2018
Announcement

IBEROSTAR SPONSORED REEF FUTURES & ANNOUNCED REEF FUTURES PROJECTS

Reef Futures, the largest international symposium on coral restoration, held a meeting in Key Largo, FL in December 2018. Iberostar sponsored the event and spoke about the progress of our Coral Lab in addition to announcing a project competition. At the same conference, Wave of Change announced a project for students and the like to perform research or outreach in the Dominican Republic at Reef Futures, the largest international symposium on coral restoration, held in Key Largo, FL. Two winners were selected and performed a 5-day research trip in the Dominican Republic.

IBEROSTAR SPONSORED REEF FUTURES & ANNOUNCED REEF FUTURES PROJECTS
  • 2019

    IBEROSTAR DEL MAR CHAIR SCHOLARSHIPS

    In its first year, the Iberostar del Mar Chair awarded ten scholarships to students and young researchers at the University of the Balearic Islands in three categories: Aid for the exhibition of research papers of Final Degree (TFG) and Master (TFM), help stimulate mobility aimed at doctoral students and help create research projects aimed at doctoral students.

    IBEROSTAR DEL MAR CHAIR SCHOLARSHIPS
  • 2019

    FIRST REEF FUTURES VISIT

    The first visit we received during 2019 was writer Dr. Juli Berwald. Dr. Berwald accompanied us for one week, observing the fieldwork we carried out collecting different genotypes of corals for our genetic bank at both our Coral Lab and underwater nursery.

    FIRST REEF FUTURES VISIT
  • 2019

    SECOND YEAR CALENDAR PROJECT

    In 2019, we visited schools near our facilities attended by children of our employees. Through these visits we have the opportunity to tell children up to ten years old about the importance of coastal health and the ecosystems that surround it. We visited five total schools in four countries (Mexico, Jamaica, Brazil and the Dominican Republic) and met with 356 kids. With this, we created a total of
    975 calendars.

    Wave of Change Calendar Project
    SECOND YEAR CALENDAR PROJECT
  • 2019

    STUDY ON THE EFFECTS OF GLOBAL WARMING ON CORAL BLEACHING

    In May 2019, Dr. Megan Morikawa and Dr. Stephen Palumbi of Stanford University, California saw their paper in Procedures while using the National Academy of Sciences, featured in The Economist. The study was about the effects of global warming on coral bleaching, and how different species react to these changes.

    STUDY ON THE EFFECTS OF GLOBAL WARMING ON CORAL BLEACHING
  • 2019

    ASSESSMENT AND GENOTYPING

    During 2019, Johanna submitted TO PeerJ her first paper since she joined the company; “Assessment and genotyping of threatened staghorn coral Acropora cervicornis nurseries for restoration in southeastern Dominican Republic.”

    ASSESSMENT AND GENOTYPING

June

2019
Coral Lab

IBEROSTAR OPENED FIRST ON-LAND CORAL LAB

Science is always put at the forefront of Wave of Change, and on World Oceans Day in 2019 Iberostar officially launched an on-land coral reef laboratory. Our lab, located at our Iberostar Bavaro resort in the Dominican Republic was built to research the impacts of coral bleaching, establish a genetic bank of coral and promote outreach for our clients.

Coral Lab in Dominican Republic
IBEROSTAR OPENED FIRST ON-LAND CORAL LAB

October

2019
Reef Futures

SECOND REEF FUTURES VISIT

Over the five days in October, Wyatt Million, a PhD student from the University of Southern California, accompanied by Wave of Change scientist Macarena Blanco and fellow third-year USC PhD student Ben Flanagan, dived at five different reef sites throughout the southeastern Dominican region and collected 20 individual samples of four different species (80 total) from each of the five sites.

USC scientist works with Wave of Change science team
SECOND REEF FUTURES VISIT
  • 2020

    ESTABLISHED NEW CORAL NURSERIES IN MEXICO

    Understanding the importance of restoring coral reefs, in partnership with CINVESTAV, Iberostar established two new coral nurseries to contribute to the improving health of the Caribbean. These nurseries are both located in Mexico, one in front of our Paraiso complex and the other in Cozumel.

    Establishing our second coral nursery
    ESTABLISHED NEW CORAL NURSERIES IN MEXICO
  • 2020

    OFFSET CARBON FOOTPRINT WITH MANGROVES

    We are working to achieve carbon neutrality through conserving and restoring coastal ecosystems in our destinations. By planting mangroves in and around the locations where we operate, it will enable us to offset at least 75% of our carbon emission by 2030 in addition to filtering and cleaning our water.

    Looking at Nature’s Roots
    OFFSET CARBON FOOTPRINT WITH MANGROVES

June

2020
Riding the Wave

RIDING THE WAVE: REBUILDING CORAL REEFS

We continued our "Riding the Wave" series, a speaker series where experts talk with Iberostar on the importance of our oceans and how we can all play a role in its protection, by discussing solutions for rebuilding reefs. "Riding the Wave: Rebuilding Coral Reefs" focused on the importance of rebuilding coral reefs and explores the hope that can be found in reef restoration by discussing restoration’s goals, restoration in Latin America, confronting climate change and solutions for scaling.

Riding the Wave: Reef Restoration
RIDING THE WAVE: REBUILDING CORAL REEFS
  • 2030

    ALL ECOSYSTEMS SURROUNDING IBEROSTAR PROPERTIES ARE IMPROVING IN ECOLOGICAL HEALTH ALONGSIDE PROFITABLE TOURISM

    Through the discovery, protection and restoration of seagrasses, coral reefs and mangroves, Iberostar is committed to having all ecosystems surrounding our properties improving in ecological health alongside profitable tourism by 2030.

     

    ALL ECOSYSTEMS SURROUNDING IBEROSTAR PROPERTIES ARE IMPROVING IN ECOLOGICAL HEALTH ALONGSIDE PROFITABLE TOURISM
  • Overview
  • 2016
  • 2018
  • November 9
  • December
  • 2019
  • June
  • October
  • 2020
  • June
  • 2030

Responsible Tourism

By incorporating ocean management, sustainable seafood, coastal health and other elements of responsible tourism into travelers’ experiences, we build towards creating a wave of change.

Responsible Tourism
Leading Responsible Toursim

Iberostar is continuing to lead responsible tourism. In doing so, Iberostar established a goal to have Iberostar's own certification or verified partner certification adopted by two times the number of hotels Iberostar manages by 2030.

  • 2005

    ESTABLISHED THE IBEROSTAR FOUNDATION

    In 2005, Iberostar established the Iberostar Foundation with three areas of action: Education, People and Social Innovation.

    ESTABLISHED THE IBEROSTAR FOUNDATION
  • 2008

    ALLIANCE WITH UNICEF

    By 2008, the Iberostar Foundation recognized a unique opportunity to begin an alliance with UNICEF (United Nations International Children’s Emergency Fund).

    ALLIANCE WITH UNICEF
  • 2012

    ADHESION TO UNWTO GLOBAL ETHICAL CODE FOR TOURISM

    In recognition that there was and still is much work to do within tourism, in 2012 Iberostar worked with the UNWTO Global Ethical Code for Tourism.

    ADHESION TO UNWTO GLOBAL ETHICAL CODE FOR TOURISM
  • 2014

    CREATED THE IBEROSTAR PACT FOR PROGRESS IN SUSTAINABILITY

    In 2014, Iberostar created the Iberostar Pact for Progress in Sustainability which required our vendors to adhere to certain principles mandated by Iberostar.

    CREATED THE IBEROSTAR PACT FOR PROGRESS IN SUSTAINABILITY
  • 2015

    ADHESION TO UNWTO GLOBAL ETHICAL CODE FOR TOURISM

    In 2015, Iberostar continued its relationship with the United Nations World Tourism Organization by sticking and reinforcing the UNWTO Global Ethical Code for Tourism.

    ADHESION TO UNWTO GLOBAL ETHICAL CODE FOR TOURISM
  • 2016

    IBEROSTAR BEGAN ITS PARTICIPATION IN THE WORLD ECONOMIC FORUM

    The World Economic Forum is an international organization headquartered in Geneva, Switzerland. Iberostar joined in the discussions concerning the world political economy that includes environmental, social and economic concerns.

    IBEROSTAR BEGAN ITS PARTICIPATION IN THE WORLD ECONOMIC FORUM
  • 2016

    IBEROSTAR JOINED UN GLOBAL COMPACT

    In an effort to continually improve the workplace environment for our employees, Iberostar joined the UN Global Compact focusing on human rights, labor, environment and anti-corruption.

    IBEROSTAR JOINED UN GLOBAL COMPACT
  • 2018

    IBEROSTAR ESTABLISHED WAVE OF CHANGE MOVEMENT

    In 2018, Iberostar established the Wave of Change movement to protect the oceans and lead responsible tourism. The movement was born with three pillars: moving beyond plastics and towards a circular economy, promoting the responsible consumption of seafood and improving coastal health.

    IBEROSTAR ESTABLISHED WAVE OF CHANGE MOVEMENT
  • 2018

    SCHOLARSHIP PROGRAM WITH THE UNIVERSITY OF THE BALEARIC ISLANDS

    Understanding that education is incredibly important to ensure the future health of our oceans, Iberostar created the Catedra Del Mar with the University of the Balearic Islands. Each year, scholarships are awarded for students to perform marine research.

    SCHOLARSHIP PROGRAM WITH THE UNIVERSITY OF THE BALEARIC ISLANDS
  • 2019

    IBEROSTAR DEL MAR CHAIR SCHOLARSHIPS

    In its first year, the Iberostar del Mar Chair awarded ten scholarships to students and young researchers at the University of the Balearic Islands in three categories: Aid for the exhibition of research papers of Final Degree (TFG) and Master (TFM), help stimulate mobility aimed at doctoral students and help create research projects aimed at doctoral students.

    IBEROSTAR DEL MAR CHAIR SCHOLARSHIPS
  • 2019

    SECOND YEAR CALENDAR PROJECT

    In 2019, we visited schools near our facilities attended by children of our employees. Through these visits we have the opportunity to tell children up to ten years old about the importance of coastal health and the ecosystems that surround it. We visited five total schools in four countries (Mexico, Jamaica, Brazil and the Dominican Republic) and met with 356 kids. With this, we created a total of 975 calendars.

    Wave of Change Calendar Project
    SECOND YEAR CALENDAR PROJECT
  • 2019

    IBEROSTAR PARTNERED WITH THE EUROPEAN STRATEGY FOR PLASTICS

    To ensure we are generating a positive impact in the locations where they operate, Iberostar partnered with established and accredited organizations around the world such as the European Strategy for Plastics.

    IBEROSTAR PARTNERED WITH THE EUROPEAN STRATEGY FOR PLASTICS
  • 2019

    IBEROSTAR PARTNERED WITH TIRME

    To ensure we are generating a positive impact in the locations where they operate, Iberostar partnered with the sustainable waste management company Tirme in Mallorca, Spain.

    IBEROSTAR PARTNERED WITH TIRME
  • 2019

    COLLABORATION WITH EARTHCHECK

    EarthCheck, the global travel and tourism industry leader in scientific benchmarking, certification and advisory services, continued their collaboration with Iberostar to certify 35 of its hotels by the end of 2019.

    COLLABORATION WITH EARTHCHECK

November 5

2019
Awards

IBEROSTAR RECEIVED TWO 2019 WORLD RESPONSIBLE TOURISM AWARDS

At World Travel Market 2019, Iberostar received two World Responsible Tourism Awards: Best for Reducing Plastic Waste, and, Outstanding Contribution to the Travel & Tourism Industry.

Iberostar Wins Two International Travel Awards
IBEROSTAR RECEIVED TWO 2019 WORLD RESPONSIBLE TOURISM AWARDS

December 5

2020
COP25

COP25 OBJECTIVES IN ACTION: IBEROSTAR'S COMMITMENT TO THE OCEAN

Dr. Megan Morikawa, Global Sustainability Director and Fernando García, Chief Resources Officer, presented and shared the path that Wave of Change followed in recent years at COP25 Madrid. Additionally, Iberostar announced its partnership with the United Nations Climate Change Conference (COP25) in Madrid, reinforcing its pledge to the world through its pioneering, ocean-protecting movement, Wave of Change.

COP25 OBJECTIVES IN ACTION: IBEROSTAR'S COMMITMENT TO THE OCEAN
  • 2020

    IBEROSTAR JOINED GLOBAL TOURISM PLASTICS INITIATIVE AS ADVISORY COMMITTEE MEMBER

    The Global Tourism Plastics Initiative is part of the United Nations World Tourism Organization with aim to unite the tourism sector behind a common vision to address the root causes of plastic pollution. Through our continued leadership in responsible tourism, Iberostar joined as an advisory committee member in 2020.

    IBEROSTAR JOINED GLOBAL TOURISM PLASTICS INITIATIVE AS ADVISORY COMMITTEE MEMBER
  • 2020

    IBEROSTAR JOINED CE100 NETWORK

    Bringing together business, innovators, cities and governments, universities, and thought leaders, the CE100 network works to share ideas on building ideas towards a circular economy. In 2020, Iberostar joined the CE100 network.

    IBEROSTAR JOINED CE100 NETWORK

January 20

2020
Paper

THE BUSINESS CASE FOR MARINE PROTECTION AND CONSERVATION

In a 2019 Impact Report titled "The Business Case for Marine Protection and Conservation," Iberostar's Chief Sustainability Officer, Gloria Fluxa, wrote the foreword that spoke on the importance of businesses investing in marine protection and conservation.

THE BUSINESS CASE FOR MARINE PROTECTION AND CONSERVATION

October

2020
Report

IBEROSTAR CREATED END OF YEAR SUSTAINABILITY REPORT

In 2019, Iberostar created an End of Year sustainability report outlining progress in working towards both the long-term goals and annual goals established by the Wave of Change movement.

2019 in Review
IBEROSTAR CREATED END OF YEAR SUSTAINABILITY REPORT
  • 2023

    BY 2023, 90% OF CLIENTS IN-STAY RECOGNIZE WAVE OF CHANGE

    Understanding the importance of client recognition of Wave of Change, we are committed to increase the awareness of Wave of Change in-stay in our hotels. This will be done through several methods of communication with clients pre, during and post-stay.

    BY 2023, 90% OF CLIENTS IN-STAY RECOGNIZE WAVE OF CHANGE
  • 2025

    BY 2025, WAVE OF CHANGE WILL BE A MAJOR DRIVER FOR 60% OF CLIENTS TO CHOOSE IBEROSTAR

    Through different means of communication both inside and outside the hotel, we are working to make Wave of Change a major driver for our clients to come stay in our hotels and resorts.

     

    BY 2025, WAVE OF CHANGE WILL BE A MAJOR DRIVER FOR 60% OF CLIENTS TO CHOOSE IBEROSTAR
  • 2030

    Leading Responsible Tourism

    Iberostar is committed to leading responsible tourism across the tourism industry. This includes developing our own certification or partner certification and having that adopted by other tourism businesses to ensure the health of our oceans for future generations to come.

     

    Leading Responsible Tourism
  • Leading Responsible Tourism
  • 2005
  • 2008
  • 2012
  • 2014
  • 2015
  • 2016
  • 2018
  • 2019
  • November 5
  • December 5
  • 2020
  • January 20
  • October
  • 2023
  • 2025
  • 2030