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Iberostar and EarthCheck, a Responsible Tourism Alliance

Iberostar Group has announced a collaboration agreement with EarthCheck, the global travel and tourism industry leader in scientific benchmarking, certification and advisory services. The objective is to provide a coordinated structure for the sustainability initiatives currently being introduced to the more than 120 Iberostar hotels.

This collaboration is fully in line with Iberostar’s commitment to spearheading responsible tourism initiatives. EarthCheck will help us build on the momentum of our Wave of Change movement through their passion for delivering responsible business practices.

By the end of 2019, no fewer than 35 Iberostar hotels will hold the EarthCheck seal, and the certification process will be completed for the remaining hotels between 2020 and 2021. As part of the collaboration agreement, Iberostar will be conducting comparative assessments and monitoring its environmental and social actions via the EarthCheck Certified Program. It will also be working with the EarthCheck Research Institute to identify the opportunities and challenges that lie ahead for the tourism sector in the coming years.

You can learn more about our collaboration with EarthCheck by clicking here.

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